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Intercultural Communication


1 The theories of E.T. Hall

2 The basic problems of life as the origin of cultural dimensions

3 Trompenaars´ 7 dimensions

4 Hofstede´s 6 dimensions and countries with extreme scores

5 Gert Jan Hofstede´s synthetic cultures

6 Values and practises

7 Competitive advantages of different cultures

8 National culture and organisational culture

9 Waisfisz's Multi-focus Modell on strategy, culture and change

10 Managing across Cultures


Students will see that cultures differ in many respects. Hall'stheories, Trompenaar's and Hofstede's dimensions as well as Gert Jan Hofstede's synthetic cultures will help them to understand why people might tend to behave in a certain manner, different fromwhat Ulm students are used to. By the end of the course studentswill, in some semesters (depending on the number of participants) have practised essay-writing, taken part in discussions, done one or several presentations on an intercultural topic, and they will have given and received feedback after the presentations.


2 Punkte

Studien- und Prüfungsleistungen

  • Intercultural Communication (Bericht, Referat)

Lehr- und Lernformen

  • Intercultural Communication (2 SWS, Vorlesung)


  • Internationale Energiewirtschaft(IEW) - Pflichtmodul


Prof. Dr. Barbara Gaisbauer-Pointner


Hofstede/Hofstede/Minkov. Cultures and Organizations. McGraw Hill, 2010.
Hofstede/Pedersen/Hofstede. Exploring Culture. Brealey, 2002.
Waisfisz/Minkov/Hofstede. Constructing the best culture to perform. itim international, 2015.
Warner/Joynt. Managing Across Cultures. Thomson, 2002.